I work up at the Green Valley Spa & Resort. Our department, the Clubhouse, is where our guests and members can come to check in to use all of our facilities. We have four pools: an indoor lap pool, a dive pool, a kid pool, and an outdoor lap pool. We also have two hot tubs by the indoor pool. Our pools are by far our main attraction, especially in the hot summer, but we also have a variety of different amenities that makes our business so appealing to our guests. We have mini golf, giant chess, shuffleboard, pickleball, raquetball (indoor), basketball, tennis (indoor/outdoor), ping pong, volleyball, and a weightroom.
Our department already has facebook page, but it's hasn't been active in a while. My mission is to take it over, and help attract more members to help us through our slowest season- the winter.
Personas
1. Mark (34) Sarah (32) Ally (16) Austin (9) Ayden (4): This is a young family that lives locally in St. George. They have a summer membership up at the Green Valley Clubhouse that is about to expire in September. They had a lot of fun coming up all summer, but with school starting don't know that renewing their family pass would be there best option. However, the clubhouse could still be just as valuable to them throughout the winter. Matt and Sarah could still come up and use the weightroom, which offers a more private experience than any other gym. And while Sarah is alone all day with Ayden they could come up and enjoy the heated indoor pool. Then during the evenings and weekends the family could come enjoy our other activities as well. They have the option to bring their own equipment to anything aside from the mini golf, which can help them avoid extra charges. This makes for plenty of affordable family fun.
2. Jim (59) Mary (54): Jim and Mary are condo owners they live up north but come down a lot during the winter to enjoy the warmer weather. When they're not staying in the condo themselves they rent it out. The couple hadn't realize that they can purchase yearly memberships through the Green Valley Clubhouse that would allow them and their renters to enjoy the facilities. This would both enhance their own experience during vacationing as well as entice more renters to opt to stay in their condo during the time they're not there.
3. Matt (20): Matt lives locally in St. George. He and his friends love to play tennis, but they don't have a lot of great courts to play on. They can use Green Valley's tennis courts with or without a membership. They have the option to pay a daily fee to access the outdoor courts, or for an additional cost that can be divvied between players they can pay to have the lights on in the indoor court area and play in a comfortable temperature and long after the sun has set. He still has the option of the family membership if he wants to come up a lot, and this also reduces the costs of his friends access through guest fees.
Plan
My plan is to target these three personas by showing what we have to offer them this season through a variety of different posts and promotions on our facebook page. It will be easy to reach the locals through this site, but a specific challenge that I want to overcome is going to be reaching out to whom we call "the snowbirds" (my second persona) and other condo owners. They are our main customer base, and the ones we see the most throughout our slower time.
